Historical
Fashionicit
Fashion discovery, reimagined — thirty-plus catalogs in one vertical feed.
- Status
- Historical venture
- Discipline
- Mobile commerce · catalog aggregation
- Sector
- Consumer / Fashion
§01 Overview
Fashionicit reimagined how people discover and shop for clothing online.
By aggregating product catalogs from over thirty Australian and international retailers, it created a single, unified shopping experience with a TikTok-style vertical feed — letting users browse thousands of items, save favourites, and buy directly from their preferred retailer.
It represents our experience building consumer mobile apps, aggregating data from many sources, and creating engaging experiences in a crowded e-commerce market.
On Fashionicit
Discovery is the hard part of commerce. Make it feel like play and people stay.
— On Fashionicit
See what we are building now.
Fashionicit is part of our history. Explore the ventures we own and operate today.