Qualie
Qualitative video research product that evolved into a full-service research agency.
About Qualie
Qualie started as an innovative video research product that combined qualitative and quantitative research methodologies. The platform enabled brands to gather rich video insights from consumers, capturing not just what people said but how they said it.
Over time, Qualie evolved from a technology platform into a full-service research agency, providing end-to-end research services to brands looking to understand their customers better. This evolution demonstrated the team's ability to adapt to market needs and deliver value in multiple ways.
The experience gained from building Qualie - from product development to agency operations - has been invaluable in shaping our approach to building ventures that solve real problems for real customers.
What We Built
Video Research Platform
Innovative technology for capturing consumer insights
Qual + Quant Methods
Combined qualitative depth with quantitative scale
Full-Service Agency
Evolved from product to agency serving major brands