Historical
Qualie
A qualitative video-research product that grew into a full-service agency.
- Status
- Historical venture
- Discipline
- Video research · agency
- Sector
- Research
§01 Overview
Qualie began as a video-research product that combined qualitative and quantitative methods.
The platform let brands gather rich video insight from consumers, capturing what people said and how they said it. Over time it evolved from a technology platform into a full-service research agency serving major brands.
The move from product to agency followed what the market asked for, and it shaped our conviction that ventures should solve real problems for real customers.
On Qualie
What people say matters. How they say it is where the insight lives.
— On Qualie
See what we are building now.
Qualie is part of our history. Explore the ventures we own and operate today.